Dani Jimenez
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Eyeconic Launch


Eyeconic brand re-launch

Being a new player in the eyewear marketplace, Eyeconic needed a campaign that would build awareness and trust for the brand. Testimonials are an easy way to convey brand benefits. But they make for garbage ads. So instead of using phony "real-life customers" to talk about Eyeconic, we used real-life actors. With real-life glasses.